Americans love their games; cheap games, new games, classic games, they want them, and they’re willing to spend lots of money on it.
According to numbers gathered from the Entertainment Software Association and the NPD Group, American gamers contributed to a whopping $43.4 billion in revenue for the gaming industry for 2018. The article noted this is an 18% increase from the $36.9 billion that was generated within the US gaming industry in 2017. The total figure included a 15% increase in hardware and accessories sales, alongside an 18% increase in software sales.
This counts sales across platforms; home consoles, personal computers, as well as tablets and mobile phones. The mobile sector, in particular, went up by 5% in 2018 compared to 2017, thanks to the 210.9 million mobile users all over North America.
In terms of overall revenue, mobile gaming accounts for one of the largest pieces of the pie, thanks to the ready availability of microtransactions and cash shops. There’s also a lot of brands that draw people into the mobile platform, like Pokemon Go. Cross-platform promotions with mobile gaming and popular brands like Fortnite help a lot.
There was quite a bit of fear regarding about mobile gaming, with some saying that it’ll kill off the hardcore gaming market. Many analysts from a decade ago expressed beliefs that smart devices would be able to rival home consoles and PCs, but those platforms weren’t stagnant, and have become even more powerful. Smartphones, while more advanced now than a decade ago, still have trouble with the core demographic thanks to control limitations.
Nintendo took another shot at the mobile market with the Nintendo Switch, which allows gamers to play from their couch or on the go via a tablet mode, complete with touchscreen controls. This hybrid approach, plus a great variety of new, awesome and cheap games on the platform, has resulted in the Switch becoming the biggest selling console of 2018. One of the biggest releases on the platform is Super Smash Bros. Ultimate in December, which became one of the biggest selling games of 2018, alongside console titans Call of Duty: Black Ops 4 and Red Dead Redemption 2.
In spite of some of the hiccups with major brands like Fallout, gaming, in general, had gone up; Americans are still very much invested in the medium, even with the trips and stumbles.