Australia’s digital ad market is doing well with double-digit growth, according to data from the Interactive Advertising Bureau (IAB) and PwC Online Advertising Expenditure Report. Digital advertising across Australia hit $2.993bn during the first quarter of 2021 (ending at 31 March 2021), up from $2.291bn from Q1 2020. This good performance comes hot on the […]
The traditional way for customers to share their experience with a brand is to write a review and post it on social media or a reputable third-party review site. Recently, more and more customers are now giving their feedback through videos and users actually love them. Advantages of review videos Videos are more entertaining because […]
There is an overabundance of textual content online so that people have veered towards easy-to-digest format that is both informative and entertaining. In order to remain competitive, many marketers have learned the importance of incorporating videos into their marketing content. There are many different types of videos that can be used in the marketing strategy […]
Marketing Reviews Service Tips
Customer reviews online provide the social proof that businesses need to influence the behaviour of consumers. It makes sense for a business to have a steady stream of favourable reviews that deliver the experiences that consumers like. However, what is the best way to reach out to customers and ask for their feedback? One of […]
Influencer Reviews Mobile App Reviews Software
Google reported that it removed 3.1bn ads for violating its terms of services during 2020. According to the search engine, 99mn of those ads were removed because they related to ‘sensitive events’, which include COVID-19 and the US Presidential Elections. Like a lot of social platforms, Google was also quick to ban any ads for […]
The COVID-19 pandemic hit the global economy, with a lot of people losing jobs across the world. In Australia, the pandemic also permanently changed the job landscape, with many businesses forced to make some serious adjustments. Data from LinkedIn noted how certain industries like tourism and hospitality got hit hard, while others, like healthcare, mining, […]
Marketing Reviews Software Tips
The AU government proposed a plan to make the biggest digital platforms operating in the country pay for any new content, aimed at ensuring Aussie media companies get proper compensation for having their news content used by tech giants. In response to the proposal, Google threatened that it would pull out of Australia completely, barring […]