When you hear the word Christmas, what is the first thing that comes into your mind? Normally, you would think about Christmas trees, festive lights, decorations, food and gifts. However, if you own a shop, both traditional and online, you probably worry about deadlines and customer service more so during Christmas season. Christmas is in fact the busiest time of the year, for customers and producers alike.
If you worry about not being able to accommodate your customers properly and equally or that you may not be able to provide what they need on time, here are some tips from ecommerce experts that you may want to know about.
- Make sure your site runs properly on every device. Accessibility has always been an important part of every website. But during the Christmas season, it is even more crucial that your online store is easily accessed by online shoppers on every device possible. But it’s not just accessibility you should be worrying about. You should also make sure that your website is running properly on every type of device from desktops, laptops and even android phones and iPhones. Responsive design makes it possible for websites to respond or adjust to the type of device it is being accessed from.
- Center your platform on your customers. Your customer’s voice is crucial to your online store’s success. Remember, you will always get feedback from customers and if you are wise enough, you would know that it is important that you consider them. In fact, it would be better if you build your platform entirely around your customers. This can help you improve use experience and doing so would be able to help you meet their expectations.
- User experience can be a critical ally. Personalize your website by taking into account the available data describing how customers interact and react to your website. You can do this with product recommendations, highlighted testimonials, etc.
- Improve checkout forms. During a busy time such as Christmas, you would always need to make the checkout easier and simpler for your customers. It doesn’t matter if you are selling ribbons, clothes, or alcohol, improve your checkout forms.