Branding

Racing Program For 2018 Supported By Suzuki

In a recent announcement, Suzuki Australia revealed about two things they are currently working on with regards to the new model from the brand, Suzuki RM-Z450. The first is about their contingency program for the riders that will be implemented in 2018. With this program, riders for national as well as state level are going to receive a cash amount if they place on the top spots as long as they use the recent generation of Suzuki bikes including the RM-Z250, RM-Z450 and the GSXR models designed for road racing. This will be a boost to sales of Suzuki bike dealers as more of these models will be purchased.

The second announcement is the hosting of the national ride day tour which will be organized especially for owners of the new RM-Z450.

Aside from these announcements, Suzuki also revealed that they will be no longer participating in the World Motocross Championship as well as the All Japanese Championships. This is in an effort to focus on other events such as Motocross championships and the AMA Supercross where they will utilize the RM-Zs models.

Suzuki Australia, on the other hand, clarified that the two programs which is set to happen in Australia the following year will not be affected by the decision and will continue as planned.

According to Marr Reilly, the marketing coordinator of Suzuki Australia, the concept of the racing program for 2018 came about after their desire to launch a program led by the market. Through the program, the prizes will be availed not only of the select number of riders but anyone eligible. Through this program, riders will be motivated to but the motorbike from Suzuki and use it during their races and in turn they get cash reward for getting a top place.

It has been a long time since Suzuki introduced such as program and they decided that next year would be the best time to bring it back in sync with the launch of the new racing models designed for road and off-road. This is a good strategy that will benefit Suzuki bike dealers as many racers will be tempted to buy from these models in order to win a significant cash amount.