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TAT Aiming To Promote Romance Tourism In Thailand

The Tourism Authority of Thailand has recently revealed its new plans, which is good news for Phuket wedding resorts, as the TAT plans to focus on romance tourism, aimed to pushing the Kingdom into one of the top five destinations of global romance.

Deputy Governor for Marketing Communications, Tanes Petsuwan, says that honeymoon products and services were highlighted at the recently held Thailand Travel Mart Plus the Greater Mekong Subregion (TTM + 2018), which was held in Pattaya on the third week of June, ending at June 15. This is part of the TAT’s efforts to promote more niche markets in order to grow the country’s tourism revenue.

Mr. Tanes says that weddings and honeymoons; the romance tourism sectors, is an recently emerging segment, particularly coming from overseas markets.

For 2018, the TAT has set a target for the 8% growth in tourism revenue from the international market, which amounts to about Bt2 trillion, with prioritization of romance tourism, among others.

Back in 2016, Thailand received 1.1 million visitors, those travelling to the Kingdom in order to celebrate their romantic holiday, bringing in an estimated Bt60 billion to the country, from the Phuket wedding resorts to the beach weddings. For the wedding segment, Thailand received at least 104,000 travellers, generating about Bt5 billion. Meanwhile, honeymoons accounted for a larger cut, attracting about 990,000 visitors and accounting for Bt48 billion.

In 2017, Thailand was chosen as the host country for the 4th Destination Wedding Planner Congress 2017, the first time the event was held in Asia. The congress was held in Phuket, and brought over 450 delegates from 65 countries across the world. On top of that, Thailand was also chosen to host the Amour Asia-Pacific 2018 back in February.

The TAT plans to promote the country as a romance market, with focus on Chiang Mai, KohSamui, Krabi, and Pattaya as romance tourism destinations.

Thailand welcomed 35 million visitors in 2017, bringing in Bt2.7 trillion in income, which is a notable increase from 2016.  From January to April of 2018, international arrivals to the country hit 13.7 million, up by 14% from the same time frame in 2017, bringing in Bt765, an increase in revenue of 17.6%.