There is a wide range of maps available today and one of them is aerial view map that is associated to tourism and promotions. Aerial view maps can be used in visual advertising campaigns to draw the attention of travelers to a certain tourist destination. Map illustrators are able to convey a landscape in such a way that it would be very interesting and attractive to viewers.
People seem to have more trust on maps than other means used to convey information. It is totally different to read about a city that is racially segregated than seeing it on a map which is more real. The natural inclination for people is to believe on maps making them an ideal tool for persuasion.
Maps have the unique power to be the center of many propagandas, morality movements and political debates. An example is the map that showed the different parts of the United States that will be hurt if the United States withdraws from the North American Free Trade Agreement (NAFTA) and persuaded the president to scrap the plan.
It is very likely that many people can still remember the parent unfolding a map when driving to a certain place. As young child, they learned that the map is dependable and trustworthy in getting them from place A to B.
This is the reason why maps are used to persuade. Advertisers like to use maps because people presume that it has credibility. Advertising professionals gravitate towards map illustrators and cartographers for beautiful maps that represent some form of advertising.
In an 1898 advertisement in Scientific America, leather shoes became the backdrop of the bird’s eye view map of Manhattan. Superimposing the giant shoes on the map of Manhattan was justified by the fact that one shoe measuring 34 miles long and 17 miles high can be made from the Regal Shoes that were sold in 1897 by its stores in Manhattan and Brooklyn.
Many tourism brochures include an aerial view map that is designed to convince people to visit the place. In most instances, the map illustrators have a story to tell and viewers are interested to know more about the story behind the map.