Category: Marketing

Marketing Reviews Tips

IAB And PwC Data Shows Aussie Digital Advertising Growing

Australia’s digital ad market is doing well with double-digit growth, according to data from the Interactive Advertising Bureau (IAB) and PwC Online Advertising Expenditure Report. Digital advertising across Australia hit $2.993bn during the first quarter of 2021 (ending at 31 March 2021), up from $2.291bn from Q1 2020. This good performance comes hot on the […]

Marketing Reviews Tips

Educating Users Effectively Through Review Videos

The traditional way for customers to share their experience with a brand is to write a review and post it on social media or a reputable third-party review site. Recently, more and more customers are now giving their feedback through videos and users actually love them. Advantages of review videos Videos are more entertaining because […]

Marketing Reviews Tips

YouTube Videos For Marketing

There is an overabundance of textual content online so that people have veered towards easy-to-digest format that is both informative and entertaining. In order to remain competitive, many marketers have learned the importance of incorporating videos into their marketing content. There are many different types of videos that can be used in the marketing strategy […]

Marketing Reviews Service Tips

How To Ask For A Customer Review Through Email

Customer reviews online provide the social proof that businesses need to influence the behaviour of consumers. It makes sense for a business to have a steady stream of favourable reviews that deliver the experiences that consumers like. However, what is the best way to reach out to customers and ask for their feedback? One of […]

Marketing Reviews Tips

LinkedIn Data Shows Which Industries In The AU Are Hiring As The Country Recovers From COVID

The COVID-19 pandemic hit the global economy, with a lot of people losing jobs across the world. In Australia, the pandemic also permanently changed the job landscape, with many businesses forced to make some serious adjustments. Data from LinkedIn noted how certain industries like tourism and hospitality got hit hard, while others, like healthcare, mining, […]