The marketing model developed by king kong sabri suby makes use of a profitable sales funnels provided by social media. Facebook ads can turn leads into appointments for the sales team. The appointments will eventually be converted into customers.
It is important for financial institutions to embrace digital transformation, content marketing, branding, and other new technologies for post-pandemic recovery. The pandemic has been challenging for financial institutions and their marketing efforts. Many studies suggest that the banking industry must increase its marketing activities during these challenging times.
Understanding the needs of consumers is very important in navigating the changing landscape. An insight into their needs will allow for improved product development, message development, targeting, channel selection, and deployment of marketing strategies. However, financial institutions must not forget to empathize with the challenges faced by consumers when they create a marketing message.
The new trend today is to place the consumer at the centre of the marketing strategy. Financial institutions must go beyond simple personalization, social media activity, surveys, and interviews to discover actionable instant and deploy immediate solutions.
Consumers are aware of the importance of a great experience and they want data to be used in understanding their needs, in simplifying their journey, and in recommending solutions that will deliver the personalization promise.
According to king kong sabri suby, effective marketing strategies like the direct response approach can deliver the desired results for an organization. This means that an organization must offer value to the audience who will then take action to access the value. It is a proven technique to convert a lead to a customer.