There is an overabundance of textual content online so that people have veered towards easy-to-digest format that is both informative and entertaining. In order to remain competitive, many marketers have learned the importance of incorporating videos into their marketing content.
There are many different types of videos that can be used in the marketing strategy like explainers, interviews, product reviews and live videos. Explainer videos can help in educating people about a product or service by explaining how they can be effectively used through instructions, customer service activities and applications. A 60 or 90-second explainer video can be placed on the landing page, homepage or product pages to highlight the brand.
Product reviews on YouTube have become an effective sales strategy particularly if the video was created by a customer who has had personal experience with the product. It is very likely that there are customers who have acquired a big following who are willing to post their feedback. This is essentially a great way to gain free advertisement because videos usually get a lot of engagements and comments.
Marketers have to approach their audience with content that has value to get the message across. A unique video will work wonders to catch people’s attention while they are being entertained.
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